How Businesses Can Find and Attract New Customers

As a business owner, one thing that should be on your mind all the time is marketing. How can you get your name out into the world? How can you turn your company into a popular favorite? Success doesn?t just spring from the ground or fall into your lap like an apple from a tree. It takes hard work to make your business successful, and you should make sure that a significant amount of your effort is going toward finding and attracting new customers. After all, customers are the life blood of your business. Without them, your business, as well as many others, would collapse instantly.

Money is always a concern for businesses, and you want to make the most of your marketing plan without spending too much. One of the best ways you can find and attract new customers without breaking the bank is to use online social media networks. Creating a page for your business on Facebook allows you the opportunity to advertise for free to an enormous audience. Other social networks like Twitter, Tumblr, and Pinterest will allow you to reach whole new audiences through the sharing functions that are so popular in social networking. You could gain exposure to thousands of new potential customers at no cost, and with almost no effort.

Special offers and promotions are great ways to bring new customers into your business. Daily deal websites like Living Social and Groupon give businesses the opportunity to promote their special offers to a huge audience and tap into a vast market of potential customers. Offer a one time special discount on your products or services through a popular website like Groupon, and you could find yourself with an incredible influx of new customers. Once they get a taste of how your business works, they?ll be more likely to come back and pay full price next time.

Start implementing a mobile marketing strategy. Internet marketing has been all the rage for the past few years, but mobile marketing is a whole new world that?s just beginning to take shape. Now that mobile devices with internet access are making their way into the hands of people all over the world, some experts are postulating that mobile net access will surpass home web browsing within a few years. Make sure your business?s website is mobile friendly and consider producing an app for your customers. Some businesses today are even offering discounts to customers who do mobile check-ins on networks like Facebook and Foursquare. Make the mobile revolution work to your advantage.

Finally, make your business more visible. Don?t get so caught up in the virtual side of marketing and exposure that you forget about the brick and mortar concerns. Light up your retail building with bright signs from NeonSigns4u.com to make your business stand out. Use word of mouth to spread your business?s reputation around locally. Make appearances at local fairs and festivals. Do everything you can to make your business more visible, and you?ll always find new customers.

Tagged as: attract customers, customers, Daily Deal, social media, social networks

Source: http://www.parklandchamber.com/how-businesses-can-find-and-attract-new-customers

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