Marketo Files For $75M IPO To Grow SaaS Marketing Platform

Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq exchange. Goldman, Sachs & Co. and Credit Suisse are listed as leading the offering. Marketo has raised $108 million. In November 2011, the company raised $50 million in a round led by Battery Ventures. In its SEC filing, Marketo states it generated revenue of $14 million in 2010, $32.4 million in 2011 and $58.4 million in 2012. The company had net losses of $11.8 million, $22.6 million and $34.4 million, respectively, between 2010-2012. As of December 31, 2012, the company an accumulated deficit of $82.2 million. Marketo says it has 2,000 customers in business services, consumer, financial services, healthcare, manufacturing, media, technology and telecommunications. It markets and sells products directly and through a network of distribution partners. Customers include Capgemini, CenturyLink, Citrix, Gannett, General Electric, Medtronic, Moody’s, Panasonic, Symantec and Universal Music Group. Marketo plays in the fast-growing marketing automation sector, marked most recently by Oracle’s acquisition of Eloqua for $871 million.

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