There is no doubt that in the last 5 or 6 years of corporate marketing / PR strategies that will not adapt to the latest technologies of the Internet will be left behind. But old attitudes are hard to change, and even companies that some of the tools of cyberspace have introduced new problems are understanding of the needs and behaviors of the new consumer / buyer / client. In the New Rules of Marketing and PR said David Meerman Scott the reader through the traditional attitudes of marketing and public relations, and tells the reader a look at the update marketing and PR for the shift in our This web-enabled communications environment.
The book devotes much time to the need for a change of attitude towards marketing and public relations because of the way consumers get their information today that moves strongly to the internet and social media to validate. The new marketing rules and examples of public relations, as many outdated traditional marketing and PR methods are expensive and inefficient. The book also shares several examples of companies that achieved with traditional marketing and public relations have broken, positive results with the help of new and improved methods in connection with the Internet and social media.
The New Rules of Marketing and Public Relations in several important areas of Internet communication approaches that are industry standards in marketing for companies of all sizes. Scott is also on the process to take several of these methods and targeting of a specific market and / or the client and again, share some examples of successful industry.
This book is currently in its third edition and I think it speaks volumes about the overall theme of the book is that changes in a virtual environment now inevitable and companies that educate and test new instruments are leaders in their markets.
Best selective target impacts
Companies that are looking to learn and expand their current marketing strategies and improve their public relations in general, are good candidates for the reading of this book. Overall, the methods and procedures are described, generally described. A more detailed explanation of the processes necessary to implement these methods are not covered in the book, but the book is complete with respect to the various methods, which are the ?new? Rules of Marketing and PR.
The benefits of reading the new rules for marketing and PR to get a perspective of a 30 000 m of ever-growing virtual environments and is presented with some leading examples of the use of ?new? tools and technologies.
It is amazing that today there are still some public relations firms or profitable companies that are not aggressive efforts on the Internet and focus on the latest and social media tools available, but according to Scott, seems to be the case. So that?s why I recommend to read this book for professionals and entrepreneurs who are still playing around with an expenditure of effort or the cost of updating these new strategies.
I have a list of some other highlights for me the book:
? A model done well in the planning of marketing strategy (and this model is also available for download ? and that?s good).
? The interesting links to industry leaders in the media press kits, media rooms and blog sites in the industry.
? Methodology and focus on buyer personas and marketing for
Bang small businesses for their money?
Although I think this is a valuable book for people to change the requirement / expand your marketing or public relations strategies of the traditional ?interruption? of the style-based incoming communications or content of web-enabled understand I think the aim Buyers of this book was not the small, local company.
Most clients I work with in the local economy would not be a ?PR strategy? to be or would be this aspect of the marketing / advertising. Because much of the material in this book specifically related to public relations methods and improvements to these methods, I think some of these readers did not appreciate that aspect of this book.
Moreover, along this line of thought, I felt that most developed examples of social media, blogs, video / audio content, etc. ? experiment in which the largest businesses in the middle, which may have a budget, or a large number start of these types of procedures.
However, I would add that just because your small business does not have a ?PR? strategy today, after reading this book, a certain amount of publicity could be performed internally working to bring your small business a great advantage. For example, could be some of the ideas in the context of online press releases, media room, or even your local newspaper to reach a profitable business. The thinking is that these PR strategies for large companies only, but there is one thing that the Internet is an excellent, and that is balancing all the companies on web content valuable and useful basis than large budgets of public relations and advertising Sponsors receive.
Summary
I recommend this book to everyone who has any person who is responsible, or who are interested in marketing and public relations trends in terms of social communication and the Web. The book is detailed enough to cover different tools and techniques, but big enough education / teaching, but not technically.
There is some redundancy throughout the book and some things were exaggerated, but overall I thought the book was formatted very readable, attractive and had a good blood supply. It was quite long (over 300 pages), which is difficult for some of our short attention span of students. I felt that the material is slightly less than 300 pages to be covered, but still, I have not found it boring.
I felt the book leaned to medium-sized to large businesses and the public more than it did to my local friends of small business, but I still feel the book deserves reading you both. Do not get me wrong though, once you select a few methods or topics you want your business requirements, in addition to reading / learning needs. This book is an overview of the current Web, the market will focus on content, not a manual for the implementation of new practices.
Joleen Halloran is a framework for marketing Zoomit, Internet, mobile and social marketing firm. Joleen has extensive business experience in project management, leadership and motivation techniques and specializes in corporate culture.
Beyond Joleen professional life, she is an avid reader and researcher of the books and other documents related to his profession, but his special passion, which is the subject of spirituality and metaphysics. Ms. Halloran has over 100 books related to metaphysics, spirituality, religion, East and West, and to read the law of attraction. Joleen is currently working on his book, such as, Finding Home ? Breaking Free of boundaries, she hopes to complete later this summer.
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